Your LaunchGood campaign page serves as a platform to share your unique story with potential donors. To make sure that every visitor to your campaign page is inspired to click “Support," follow the checklist to guide you in creating a successful campaign. Let’s get started!

TABLE OF CONTENTS

• Title 
• Cover Image
• Campaign objective
• Giving Levels
• Pitch
• Visual Content
• Closing

1. Title 

Ensure that the campaign title is concise, specific, and action-oriented. Use simple messaging that makes it easy to understand the campaign's purpose and clears up any confusion for potential donors.

• Avoid using an all-caps title.

• Make sure names, location, and standard Islamic words are spelled correctly.

2. Cover Image

Make sure your cover image is captivating and heartwarming. Use a single image with high quality and clear details. We recommend using positive images of the beneficiaries, like their joyful smiles or when they're receiving meals or aids.

• Recommended shots: close-up image of a beneficiary with a happy or neutral expression, beneficiary(-ies) holding/with the donation/resource, candid image of staff working in action or giving the donations, image of influencer/well-known person actively working on the campaign, focused photo of the emergency, after-state of the emergency showing the impact of the donations.

• Avoid: using images with heavy text or collages, crowded pictures with no focus, and sensitive or intimate exposure that people are not comfortable sharing.

• The recommended size is 1050x788.

Good examples:

3. Campaign objective

Your Campaign objective should be able to describe the campaign in a nutshell and add any critical information if not mentioned in the title already  (i.e. location, goals). This not only helps donors but also boosts your campaign's visibility on search engines.

4. Giving Levels

Giving Levels are important to a campaign. They help your supporters understand how much their contribution will impact those in need. Add descriptions and be specific about how donations will directly affect the beneficiaries at each giving level (e.g. what will it provide: meals, medicine, tents; how many individuals/families will benefit). 

Avoid the following where possible:

• Giving levels under $15

• Starting point that is too high (e.g. $500)

• More than 6 giving levels

• Giving levels that restrict the funds too much

• Multiple duplicate giving levels

• Mismatched amounts in giving levels and what’s mentioned in the pitch

5. Pitch

Your pitch is critical - it's your chance to tell everyone what you're doing and why it matters. A great pitch needs the following elements: information and emotion. 

1. Information - Ensure that your pitch provides a clear purpose for the campaign. This includes answering the following questions: What is the goal of the campaign? How will the donations be used? Where is the target location?

Highlight any updates if the campaign is ongoing, such as the number of people helped or what was provided.

2. Emotion - Don’t be afraid to be vulnerable in telling your story; add a story of a beneficiary or case study from your previous campaigns, and highlight the role of their organization in solving the problem. Personal narratives have a strong impact on donors.

3. Finally, double-check to see if the pitch contains all critical information, is easy to read and understand, and is consistent with the overall messaging of the campaign. Remember to strike a balance between emotional appeal and providing clear, factual information. 

6. Visual Content

Visuals are a powerful way to engage your audience and convey your story. Add engaging subheadings and media to guide the reader through the pitch and break up blocks of text in the pitch. 

Use images that match your campaign's theme. Showcase pictures of the beneficiaries, the distribution of aid or meals with staff and beneficiaries, or the positive changes your program brings to their lives.  Ensure the attached videos are working or relevant to the campaign.

Add the most striking or appealing image early in the pitch to really capture the attention of potential donors. 

7. Closing

At the bottom of the pitch is where you should place information about the organization– why you are trusted, who you are, and what else you do. These factors will help strengthen your legitimacy to the prospective donors.

To close out strong, don't forget to add a Call to Action– encourage potential donors to take immediate action. Use phrases like "Help us reach our goal!" or "Your support can make a world of difference."

Everything should be aligned and consistent. Your title, cover, objective, giving levels, and content on the page - all should be unified in their messaging. A cohesive message is crucial for capturing your audience's attention and interest.

Congratulations, you’ve now written a compelling, thorough, and concise story for your campaign! You’re ready to start sharing and achieving your crowdfunding goals. In fact, the best time is now! Start your campaign today by clicking here.

If you ever find yourself in need of guidance, our dedicated Fundraising Specialists can be reached at: ads@launchgood.com. We're committed to supporting you every step of the way!